DB旗舰

 
Digital Application-Bluenic Customer Data Platform
Bluenic Customer Data Platform (CDP) is a customer data platform solution provided by Digital China. It aims to help retailers break data silos, acquire first-party data assets, and make customer data available to external systems. Bluenic CDP focuses on solving common pain points for retailers in marketing, sales, customer insights, and operational efficiency.
Core Features
  • Omnichannel Data Integration
    Integrate online and offline and third-party platform data to build a unified customer database.
  • Dynamic Tag Management
    Quickly create and manage tags using pre-built models to achieve lifecycle management of customer data.
  • Intelligent Segmentation Technology
    Dynamically construct target customer groups through rule definition or file upload, optimizing marketing strategies.
  • In-depth Customer Profiling
    Collect and analyze basic customer information, consumption behavior, and preferences to provide comprehensive customer insights.
  • Multidimensional Data Analysis
    Apply tags such as RFM and lifecycle to deeply understand Client Value and needs.
  • Secure and Compliant Data Access
    Ensure the security and compliance of customer information through secure data management and access control.

Advantages
 
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Market Segmentation:
Makes marketing activities more precise through segmentation construction.

Applications

Online and Offline Marketing: Combine CDP with offline stores and target marketing to enhance customer information, achieving consultation, communication, and purchase.

Targeted Marketing: Conduct personalized marketing based on customer purchase history, birthday, membership level, and other information.

Customer Loyalty Maintenance: Conduct targeted marketing and loyalty maintenance for high-value customers and potential silent customers.

Membership Management: Improve the efficiency of membership management, including membership points management, membership level management, and membership lifecycle management.

Cross-channel and Brand Management: Suitable for enterprises with multiple brands and markets to achieve a unified view and management across channels and brands.

Use Cases